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5 Ways to Leverage Twitter For Your Next Event

Twitter can make your event more productive.

Recent statistics show that 66% of Twitter users have discovered a new small or medium-scale enterprise or business on Twitter, 94% plan to purchase from the SMEs they follow and about 69% have purchased from an SME because of something they saw on twitter.

Twitter is a global space where people log on to so that they catch up on what is happening in the world now. A lot of event planners do not take advantage of this opportunity and this is why their event and whatever they seek to tell the world isn’t reaching the roof of the halls. Twitter can be used to build and gain your audience as well as create viable connections with people of value.

Event planners can use twitter as a resource for education, awareness, engagement for those who are in attendance along and those who are not. Twitter is a global space where people want to get short updates, be informed, engage with others.

Leverage Twitter

5 Ways to Leverage Twitter For Your Next Event

The following tips would help increase your chances of reaching them:

1. Reach Out to Influencers.

Social media influencers work as boom speakers. They say a thing and your target audience are all informed or are made inquisitive about the event. Perhaps you аlrеаdу hаvе gооd rеlаtіоnѕhірѕ wіth оріnіоn leaders but іf уоu don’t, gеttіng thеm іnvоlvеd wіth уоur event іѕ a grеаt way tо introduce уоurѕеlf and gіvе уоur еvеnt extra clout. They keep the conversation about your event alive. Just a mention of them can create even more exposure to the event or spread some key information.

2. Live Strеаmіng and Live Tweeting. If people cannot attend your event, you should take your event to them by live streaming and

If people cannot attend your event, you should take your event to them by live streaming and tweeting on Twitter. Vіdео іѕ thе bіggеѕt grоwіng trеnd оn Twіttеr, you can use youtube live, Facebooklive and other streaming platforms to include ѕоmе live ѕtrеаmіng in уоur lіvе twееtіng fоr guаrаntееd аddеd engagement. This makes your followers feel carried along, gives them an overview of what is going on and makes the next event a MUST ATTEND.

3. Oріnіоn Polls.

Involve people and attendees frоm thе bеgіnnіng by utіlіѕіng Twitter’s opinion роllѕ as a wау of hearing what they hаvе to ѕау аbоut the еvеnt оr make ѕuggеѕtіоnѕ. They соuld vоtе on аnуthіng frоm thе thеmе to thе tоріс оf thе keynote prior to the event to providing content for discussion based on the audience’s answers. Nоt оnlу will this еnсоurаgе уоur tаrgеt audience tо еngаgе with уоur event, it makes it more personal. Making the content more personal will еѕtаblіѕh a deeper соnnесtіоn. They will feel part оf thе рrосеѕѕ and the event will create a longer lasting impression because of how the content from the event impacts them personally.

4. Create your own HASHTAG.

Choose a hashtag fоr уоur еvеnt right at thе start оf thе рrосеѕѕ аnd ѕtісk wіth it. Keep іt ѕhоrt and be sure іt’ѕ unique. You will then be able to track your tweets with a search on Twіttеr. A hashtag search will only ѕhоw twееtѕ about уоur еvеnt. It allows people to get more information from a search and for you to track tweets. Promote your hashtag by іnсluding it on аll рrоmоtіоnаl mаtеrіаlѕ аnd encourage реорlе tо uѕе it іn your mеѕѕаgіng.

5. Hоѕt Cоmреtіtіоnѕ.

Crеаtіng a few competitions prior tо уоur еvеnt and during the event іѕ a great wау to kеер people іntеrеѕtеd аnd еxсіtеd. Offеrіng реорlе a chance tо wіn frее rеgіѕtrаtіоn оr VIP access оr рrіzеѕ оn Twіttеr wіll nаturаllу rеѕult іn engagement. One great competition that keeps people posting throughout the event is to provide a great prize for the person who tweets the most each day of the event and for the entire event. People love competitions and prizes, and it is a great promotional tool for you and your event.

Twitter offers a sphere of opportunities to those who can use it well and these tips will put your event on the edge of discovery. Use them effectively and build your audiences, promote important content, and gain valuable insights from your participants. With today’s social media environment and the easy access tools and resources, there is no reason not to engage your audience in valuable social media such as twitter.

3 Ways Templates Improve Productivity

PRODUCTIVITY - Red text on typography background - 3D rendered royalty free stock image. This image can be used for an online website banner ad or a print postcard.

Why waste time recreating the wheel, every time if you are doing repetitive tasks and responses? You are too busy to be wasting your time doing the same work over and over. Using templates is one of those time management tips from the best of the best. They create templates for emails, frequently asked questions, text messages, intake forms and more.

Of course, not all of what you are doing is repetitive but if you look closely there is a part of your work that does occur over and over. You have to invest some time to look for the patterns. Create templates will simplify your work process and enable you to spend more time on the more challenging parts of what you do.

A big reason templates improve productivity is because you do not have to keep creating the original skeleton. By creating a template it frees you to insert original information without worrying about the structure.

Here are some ways templates help you get more things done.

1.Reduces errors

Templates allow you to standardize the process. The Tip here is, if you standardize the process you or anyone else doing the same work is less likely to make errors. It provides a structure for you to put the information in, so it is less likely you will forget a step or leave important information out. Removing the need to remember what must be included leads to more accurate communication. For instance, If you send an email that is missing information the receiver has to request the missing information or attachment. sage.com says “A template’s standardization solves this issue because you will know that everything is completed.”

I have seen these productivity leaks that result from missed data transfer. It majorly slows down the order process. In addition, these back and forth clarifications cause major frustrations all parties in the back and forth. This is another productivity killer as this frustration eats away at motivation.

2. Increases speed

Speed is achieved through accurate and timely communication. Missed information is like a wrench in the system. It brings the system to a halt until it is fixed.

Also, Like data entry, the more you do an activity, the faster you become. Templates allow you to develop muscle memory, and in some way, function on auto-pilot. By training your muscles to press certain keys or check certain boxes, your productivity will increase significantly.

As you make more templates, you will also become faster at creating the original content for the template. These templates can be shared with your company, and a standardized system can be put into place, which will speed up replies and approvals.

Templates allow for more succinct messaging and even eliminating the need for text and simply offering a check box or circling an option available. The speed for order taking increases significantly from both the side of the person filling out the order and those that receive the order for processing. Simplify your templates and improve your speed and accuracy.

3. Boosts consistency

Throughout your company, each department may have different ways of presenting information. This can hinder your company’s reputation, communication and ability to send a consistent message. By using templates, your business will look, and sound, and function like a well-oiled machine. All parts working together.

Critical links, messages, and signatures can be easily found by clients, or other departments, because they will have a specific location on the page.

Proper Branding lets the company create an image and be seen as a cohesive whole across the organization despite the department.

Fewer words make for clearer communication. When your business has clearer communication you can negotiate deals, understand each other’s needs, increase morale, and work towards the same goals faster and easier.

Using templates are the best productivity tip for immediate results. Templates are an excellent way to save time by reducing repetitive work and streamlining your workflow. Creating templates is a time management skill you need to embrace.

Here are five great resources for every template you may need.

TextExpander

Use an abbreviation or quick search to insert paragraphs of text from a repository of text responses, emails, and other content, as you type.

Canva

Provides excellent templates for posters, Facebook covers, book covers, and business cards.

Templates Assistant

Excellent for free templates across various personal and professional topics.

The Muse

Excellent for resume templates. Ranging from free to $9.95.

Creativebloq

This blog will give you 25 fantastic website design templates.

Sitepoint

This website offers 40 links to many different templates to improve productivity. You can find templates for “project management, business planning, and projections, invoicing and other finances, presentations, marketing and sales, and personal organization”, says sitepoint.

Microsoft word

Microsoft Word comes with personal and business templates, ranging from notetaking, flyers, and brochures.

You can try templates with the following steps: File > New > “Describe the needed template” > Download.

You can also download some from the internet.

One of the biggest reasons people don’t create templates is they say they don’t have the time. You have to invest time now to save time in the long run. Why not use time boxing to box time, specifically schedule time dedicated to this task. This is also known as Time Blocking. If you don’t plan time for it, it won’t happen. Time boxing will create the space for what is important in the long run and help you be proactive in your time management and productivity efforts.

Good luck with your templates. When you implement them, you will discover all the ways they can increase productivity in your business.

 

5 Writing Skills for Effective E-mail Marketing

E-mail Marketing - handwritten text in a notebook on a desk - 3d render illustration.

If you own a business or if you’re planning to promote an organization of some kind, then you may be wondering how you can improve your email marketing skills so that more people are exposed to you. If you’re in this situation, then look no further because we have some of the very best tips so that you can develop some effective email writing skills.

Don’t Use Names in subject lines

You might be surprised because most customers want to know that they’re cared about and that they’re valued; therefore, a personalized email seems best, doesn’t it? Wrong.

Nowadays, people are becoming increasingly wary about their online security. If you include their names in an email, people may immediately disregard your email as being fishy and they’ll be less likely to visit your page, store, etc.

When people see their name in the subject line they know it is from an automated source because no-one actually dos this when sending an email except those automated programs. They want to feel like you are writing to and engaging them directly. We will give you some alternatives in the article to grab their attention.

The Subject

This is a big deal and touches a bit on your writing skills. We’ve all received that Email that is way too long. Most often, we delete it the moment it enters our inbox in fear of it being a scam or someone asking for money. They even have their spam filters set to pull out the common subject fields that automated email marketers are using. Watch out for special characters as they trigger spam filters too. 

Remember, the average human now has an attention span of 7 seconds, that is one second less than a goldfish. Short titles will get their attention. They either attract or repel.

Avoid having subject lines that are between 60 to 70 characters. Ideally, make your subject lines under forty-nine characters. Adestra conducted a study that demonstrated that subjects which had less than ten characters had an open rate of 58%. That is good since the industry average according to Mailchimp is around 21% depending on company size and industry. In the UK it is 24.88 says Smart Insights. This means that there is a correlation between shorter subject lines and the number of emails that are opened.

The Adestra study also showed that emails are skimmed based on the subject line so if you’re looking for people to be more aware of the subject you’re sharing, then you should go with shorter more impactful subject lines.

Here is writing skills list on how to improve your headlines:

1. Curiosity :

Make people want to know more about what the contents of the email are. Use words to draw attention.

  • Exciting development in weight loss
  • Dramatically increase reading speed
  • The experts are wrong
  • Once in a lifetime

2. Benefits:

People what to know what is in it for them before thy even open it.

  • Free Gift
  • Outstanding results
  • Money back guarantee
  1. Urgency:

If they feel like they are missing out, it can create a sense of urgency for them to see what it is. Combine these statements with other curiosity and benefits and see what happens to your open rate.

  • only 2 days left
  • limited offer
  • only 3 spaces remain
  1. Add a number:

Adding a number gives specificity to the email. It gives it a credibility from a psychological perspective. Adding a number like this can make it seem simple, easy to understand, fast to implement.

 

Improve your subject lines and you will improve your results. Michael Materson says “80% of the success of a sales letter is determined by the headline and lead.”

Give, give, give

Giving is one of the most important parts of effective email writing and effective email marketing. Everyone loves to get something for free. It doesn’t have to be anything big, but if you send an email with the promise of free samples or free products, then you’ll find that your clicks will be soaring in no-time.

If, for example, you own a blogging platform, then you may want to send out emails that will offer a free template for your customers to use and customize. You could even make contests that will have one winner who gains a big prize.

Give them educational content. There is a concept called reciprocity. When people learn something, receive a gift, or sample something, they feel compelled to do something for you in return such as make a purchase or make a referral.

What are ways you can give?

Know When to Send Your Emails

One way how to improve your mail opening is to know when the optimal time for you to send your emails is. Studies show that from the hours of eight at night to midnight is the best time for you to send out an email and gain exposure.

Conclusion

These tips are a great start to show you how to improve email marketing and writing skills? Effective email campaigns take work. It is not a one and done process. Marketing is also about testing to find the best response from your target market. Set up some test groups and find out which subjects, timing, and benefits will attract your customers. Before you know it, you will get plenty of your potential customers clicking!